Websites a waste of money

Does your website get lots of search traffic and visitors and do your visitors convert into customers and enquiries? The image above may not be to your liking but it ticks all the boxes from my point of view.

Why Most Websites Do Not Work

Most websites unfortunately fail when it comes to being easily found on the search engines (Google in other words). Why is this? The answer is both simple and complex. Simple because web developers are graphic designers who know how to create beautiful looking graphics (graphic: relating to visual art, especially involving drawing or engraving). They have their eye on the visuals and spend your money on the graphics. Nothing wrong with that, or is there? Well if no one ever gets to see your website what is the point?Money wasted.

It is like buying a great looking car without an engine. Looks good but goes nowhere.

Printers Are Not…
Many web sites are built by print companies as an extra service they offer. Printers are not marketing men or more importantly: digital marketers. So why should we be surprised when the website looks like a paper brochure and performs accordingly.

What Do I Do   (I am not a graphic designer or printer!)

 

I look at the boring stuff:

  • Site loading times
  • Mobile compatibility – a big issue
  • Browser compatibility
  • Targetting search terms
  • Your competitors’ activities
  •  Tracking your visitors and know how they move around your website?
  • What search terms your potential customers are using to Google your business
  • Conversion goal setting- Do you have any?
  • How many potential customers leave your website without taking any action and why
  • Are you complying with Google’s quality guidelines?

I use sophisticated reporting tools to analyse the effectiveness of your website from Google’s perspective. The ranking factors that Google uses and lots of other things that quite frankly most web developers don’t want to know about. It is not sexy but it is critical to being successful with your website.
I am not a graphic designer or a coder but a Digital Marketing Professional and I have faced these problems in the past with my own business website.
I have worked with many business owners who have been frustrated by their lack of success.
I can quickly identify why your website is under performing and tell you how performance and revenue and enquiries can by improved.

Social Media
The impact Facebook, Twitter, Pinterest, Foursquare and G+ are all having on business websites is truly important. Your competitors use of social media may be the reason they are beating you to the business.
If you find the whole advent of social media boring or you need to know which social media site is best for your business then I can advise you.

Not Enough Time
As a business owners you never have time to post to social media or update blogs and content. Why not hire me to do this for you?  I can also refresh your existing website and arrange for a new one to be built that includes all of the above.