I am passionate about business and in particular about online marketing. I have over 12 years experience in internet web site design and marketing , as well as over 20 years high street retailing experience. All of our clients benefit from my from this experience as I am passionate about seeing businesses succeed.
Differentiate or die
You need to present your business in such a way that clearly explains, to your client, how they will benefit from selecting you and not your competition
Why we are different
How often to you hear people saying: “Oh our website isn’t there to bring us business.” My answer is: ” Then why do you have it?”
We understand the difference between having a website and having a website that produces business for you.
Commonly, the budget for a new website is primarily spent either on technical features ( spinning pictures etc.) or fantastic graphics or maybe a bit of both.
You will probably want these features, but what about making sure that the copy writing is really compelling and takes account of the ‘on page optimisation’ required to get your site easily found on the search engines?
What calls to action will you use to ensure visitors actually do something in response to visiting your web site.
Will you have a great method of collecting the names of visitors to the site – so that you can follow up and start building a strong business relationship.
We believe, that if all your budget is spent on the first two items, then the marketing aspect and conversion strategy will be missing.
It is this marketing know how that acts as the ‘glue’ between our technical team and our graphic designers. This combination we think is rare, but by using this three pronged approach, we cover all aspects of effective online marketing.
What we will not do:
• Create a website that is not sufficiently different from your competition
• Obsess over the look of the website
• Write content that’s all about you
• Not have a plan to drive traffic
• Not have a way to capture data
How We Create A Sales Driven Website
We start by identifying your objectives in having a website, followed by doing extensive keyword research to ensure that your website attracts visitors who are searching for information relevant to your business.
We use plain English, not technical jargon, and make the set-up of a website as simple and easy as possible.
Our content-managed websites give you complete control, allowing you to update a site instantly and easily from any computer with an internet connection.
We always include a statistics package to provide full reporting on site activity , enabling effective testing and measuring of all your marketing activities.
Working with John has been great. He took time to work through exactly what I wanted from the site and I wanted to achieve. The site is excellent, I am very pleased. John provided a great service and put up with my lack of computer knowledge!
Thanks again for all your help!
Principal The Whiteman Dance Academy
We are very happy with the website developed for our business by John Bright.
John has been quick to respond to any queries we had or points we raised during its development, and is always extremely helpful.
We have received several compliments on the appearance and user-friendliness of the site, and it has already started to bring in enquiries for our thatching business.
We are pleased that the site is already making an appearance on Page 1 of Google and look forward to developing and maintaining it together with John in the future.
Jem and Lindsay Raison
Links to some recent sites:
We always agree our fees in advance and we are completely transparent in our pricing, both for improving website performance (SEO) and for new sites.
Please contact us now for further information or to obtain a quote.
And remember we are always happy to give a free, one hour consultation, to prospective clients.