Google Local Search Optimisations
The Google Possum update in September 2016 impacted local search results and like Penguin has caused major headaches for many website owners. In the past is was hard to get local business located outside of town boundaries to rank in the local search results. Google has extended the distances now and rotates the listing more frequently. You have probably also noticed that the number of businesses listed has been reduced from 7 to 3.
You can see below that I rank in the local search results for my home town and can do the same for your business.