Great Designers seldom make great advertising men. because they get overcome with the beauty of the picture and forget that merchandise must be sold
James Randolph Adams 1898-1956
Search Engine Optimisation
I specialise in tailored search optimisation using proven strategies guaranteed to give you the results you need. I always use approved methods and report on progress regularly. The search engine optimisation process starts with “cherry picked” improvements that will deliver fast returns on investment and quickly get your web site more visible and higher up the search results on Google. This website ranks for many search terms that are important to my income. Use the link on the main menu to look at my rankings.
SEO & Web Design
Commonly, the budget for a new website is primarily spent either on technical features ( spinning pictures etc.) or fantastic graphics or maybe a bit of both. You will probably want these features, but what about making sure that the copy writing is really compelling and takes account of the ‘on page optimisation’ required to get your site easily found on the search engines? What calls to action will you use to ensure visitors actually do something in response to visiting your web site. Will you have a great method of collecting the names of visitors to the site – so that you can follow up and start building a strong business relationship.
Your website hosting is a very important ranking factor which is often overlooked. If you are hosting on a poor quality shared server in a lost and forgotten corner of the universe then do not be surprised if you are struggling to be found. I can host your website on UK based servers with great uptime and customer service. Google takes into account the geographical location of your website for obvious reasons.
I have spent years owning and running a succession of businesses all mainly in the high street retail sector. I was quick to start offering products for sale on the internet and quickly learnt that being high up in the search results is critical. I also leant to look at the boring stuff: site loading times, mobile style sheets, browser compatibility, targetting search terms, your competitors' activities and lots of other things that quite frankly most web developers don't want to know about. It is not sexy but it is critical for online success. I am not a graphic designer or a coder but a Digital Marketing Professional.
Do You Know?
What search terms your potential customers are using to Google your business
Do you track your visitors and know how they move around your website?
What do you want visitors do on your website - Look & leave or Click?
Conversion & goal setting
What conversion goals do you have in place on your website?
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Is your website all about you?
Does Your Website Focus On You Or Your Visitor?
Does your website get lots of search traffic and visitors and do your visitors convert into customers and enquiries? The image above may not be to your liking but it ticks all the boxes from my point of view. Why Most Websites Do Not Work Most websites unfortunately fail when it comes to being easily found on the[…]
Is business so good, the money is piling in and you don’t have the time toread this – Congratulations. I know your website is a thing of beauty but does it really provide the amount of business that you hoped for? If the answer is no keep reading… Do you track the visitors and know how[…]
The UK is now a “smartphone society” Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate. Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social[…]